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University of Oregon Sports Product Management Capstone
Cannon Golf
18-month project building a business from scratch, and turning a product insight into a physical sample.
Our Work
Insights, Briefing, and Launch
Consumer Research Qualitative Data
Consumer Research Qualitative Data
The initial snapshot of our consumer research, brand marketing, product ideation, and briefing.
Consumer Research Qualitative Data
Consumer Research Qualitative Data
Consumer Research Qualitative Data
Qualitative Data to support the launch of the Cannon Golf Anchor SL.
Anchor SL Tech Pack
Consumer Research Qualitative Data
Marketing and Strategy
Document sent to our manufacturing partner in china to begin the prototyping process.
Marketing and Strategy
International Sourcing and Launch
Marketing and Strategy
Analysis of our current brand positioning that led us to our 5-year strategy.
International Sourcing and Launch
International Sourcing and Launch
International Sourcing and Launch
Entry strategy for launching in Tokyo, from a business and supply chain point of view.