Drew Burns
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    • Portfolio and Projects
      • M.S. SPM
      • LaiYih Internship
      • Cannon Golf
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Drew Burns

Signed in as:

filler@godaddy.com

  • Home
  • About
  • Portfolio and Projects
    • M.S. SPM
    • LaiYih Internship
    • Cannon Golf
    • Sample Work
  • Contact

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Marketing and Strategy

In our second benchmark presentation, we tackled the competitive landscape head-on with a marketing analysis showcasing our distinct selling proposition, customer-centric knowledge, and powerful product attributes. While acknowledging the fierce competition and necessary infrastructure for success, we unveiled a robust three-horizon solution that boldly differentiates our brand and product, remaining true to our core values. Leading this project meant navigating the challenges of a budding brand and trend-driven offering, but we embraced our strengths and laid out a strategic roadmap to conquer any obstacle. This presentation was a confident stride towards building a sustainable, impactful brand.

Other Work

Insights, Briefing, and Launch

Consumer Research Qualitative Data

Consumer Research Qualitative Data

The initial snapshot of our consumer research, brand marketing, product ideation, and briefing.

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Consumer Research Qualitative Data

Consumer Research Qualitative Data

Consumer Research Qualitative Data

Qualitative Data to support the launch of the Cannon Golf Anchor SL.

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International Sourcing and Launch

Consumer Research Qualitative Data

International Sourcing and Launch

Entry strategy for launching in Tokyo, from a business and supply chain point of view.

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