International Sourcing and Launch

To enter the Japanese market, we crafted a targeted launch strategy for our product, pinpointing Tokyo as our initial foothold. Examining the landscape through both global business and supply chain lenses, we leveraged our network and Hikaru's (our teammate) Tokyo-born expertise to unlock deep market insights. This holistic approach yielded an authentic entry plan, poised to resonate with Japanese consumers and propel our brand to success.