Insights, Briefing, and Launch

Culminating our first term in the Sports Product Management program, our team proudly presented the first-quarter summary for Cannon Golf, our capstone project. Leveraging insights from consumer research, product line management, human performance, and branding courses, we conducted over 40 interviews and gathered 100+ survey responses that led us to our pitch. Applying the design thinking process, we distilled these learnings to shape Cannon Golf into a compelling brand and develop a product brief for our inaugural offering.