On Running Go-To-Market Analysis

Through this project, I delved into On's current Go-To-Market landscape, leveraging financial reports, industry benchmarks, and on-ground customer insights from Portland, Venice Beach, and Tokyo. My research unveiled a clear path to accelerate growth: doubling down on the Direct-to-Consumer (DTC) business. This strategic move not only aligns with On's current focus but also unlocks substantial brand benefits. By shifting focus to DTC, On can streamline operations, realize significant cost savings, and reach new, global customer segments.

Other Work

Fist Bump- Startup Pitch Deck

In New Venture Planning class, our group was tasked with launching a new business in 8 weeks, ultimately leading to a mock investor pitch.

The North Face Merchandising

Fist Bump- Startup Pitch Deck

In Go-To-Market Strategy (Merchandising) class, I was challenged to accelerate product expansion and double revenue growth in the next two years.

Under Armour Strategy Pivot

Fist Bump- Startup Pitch Deck

Under Armour Strategy Pivot

In Strategic Management class, I led half the cohort in redesigning Under Armour's strategy for the next five years.