The North Face Merchandising

To double The North Face's sales within two years, I crafted a comprehensive merchandising strategy informed by deep market research. Store visits in Tokyo and Portland, alongside regionalized consumer shopping experiences and industry trend reports, revealed key challenges like inconsistent product placement and a disconnect between regional preferences and inventory. These solutions should improve sales specifically in summer months, in the North American and EU markets, and through e-commerce platforms.

Other Work

On Go-To-Market Analysis

Under Armour Strategy Pivot

In Go-To-Market Strategy (Merchandising) class, I was challenged to analyze On's current positioning, and provide suggestions for growth.

Under Armour Strategy Pivot

In Strategic Management class, I led half the cohort in redesigning Under Armour's strategy for the next five years.

Reverse Tech Pack

Under Armour Strategy Pivot

Reverse Tech Pack

In Product Development class, our project team was tasked with taking a completed shoe and reverse engineering it back into a tech pack.