Signed in as:
filler@godaddy.com
Signed in as:
filler@godaddy.com
In this 8-week project, our team tackled a growing concern in baseball: injuries caused by changing swing styles. We conducted in-depth interviews with players and identified a significant rise in wrist and forearm injuries due to changes in current swing technique. To address this critical need, we created Fist Bump, the first glove designed to absorb impact and stabilize the wrist during modern swings. In our investor pitch, we'll showcase Fist Bump's market potential, projected revenue exceeding 180k in year one (and a 30% year-over-year growth) , and its disruptive edge in a stagnant glove market.
In Go-To-Market Strategy (Merchandising) class, I was challenged to accelerate product expansion and double revenue growth in the next two years.
In Strategic Management class, I led half the cohort in redesigning Under Armour's strategy for the next five years.
In Product Development class, our project team was tasked with taking a completed shoe and reverse engineering it back into a tech pack.