In an attempt to join Vans Korea's trendsetting team, I crafted a sample project brief for a market research initiative. Recognizing Korea's streetwear leadership, I pictured an expansion into a country-specific Half Cab anniversary product. This shoe would celebrate the iconic model's heritage while incorporating the Asian market's love for the BOA system, forming a powerful nostalgic and unique product. By unlocking the unique preferences of Korean sneakerheads, we can propel Vans Korea to even greater heights within the global streetwear landscape.