Witnessing the vibrant street basketball scene in Southeast Asia sparked my entrepreneurial drive. Inspired by Kyrie Irving's dominance in the region and his recent departure from Nike, I embarked on a project to design a Converse shoe specifically tailored for this booming market. My vision was not to just replicate existing features, but to craft a shoe that speaks to the unique needs and aesthetics of Southeast Asian players. With Jordan Clarkson, Converse's influential Filipino-American athlete there is the potential to resonate with this passionate community and drive the growth of this under-served market. Through this project, I aim to empower both players and the game on the streets of Southeast Asia.